The design engineer
you've been looking for.

Amsterdam based. Available worldwide.

I design &build digitalexperiences

I led creative teams that shaped digital experiences for Netflix, Google, Nike, and Meta. Directed award-winning work across web, app, XR, and spatial. Now I design and build it myself. From concept to code.

NetflixGoogleNikeMetaPUMAAirbnbJ&JLufthansaAdidas
ReactPrototypingWebGLProduct DesignUX DesignSwiftUIXR / SpatialExperientialIoTDesign Systems
ReactPrototypingWebGLProduct DesignUX DesignSwiftUIXR / SpatialExperientialIoTDesign Systems
ReactPrototypingWebGLProduct DesignUX DesignSwiftUIXR / SpatialExperientialIoTDesign Systems

Featured work

59 Awards
The Witcher
Netflix

The Witcher

Welcome to the Continent

Attended a creative workshop with our top talent. Pitched the circling monolith camera as the narrative anchor.

Role: UX DirectionView what I did →
Game of Go
Nike

Game of Go

Experiential Running Installation

Studied how runners behave in public spaces. Created all game mechanics and interactions.

Role: Concept & Interaction DesignView what I did →
Run My Way
PUMA

Run My Way

Interactive Running Experience

Designed the facial and motion tracking onboarding flow. Defined the experience strategy for the Shanghai launch.

Role: Lead UX & Experience DesignView what I did →

More work

Umami Land
Google

Umami Land

Concept & Creative Direction
JLabs Installations
Johnson & Johnson

JLabs Installations

Experience & Interaction Design
Well of Hope
UAE / MBRGI

Well of Hope

Experience & Interaction Design
BancolombiaLab
Bancolombia

BancolombiaLab

Experience & Interaction Design
Marketfinder
Google

Marketfinder

Experience & Interaction Design
#LifeChangingPlaces
Lufthansa

#LifeChangingPlaces

Experience & Interaction Design
Maarten Honig

I obsess over how things feel. The concept, the interaction, the moment someone touches your product and just gets it. From XR to web to spatial experiences.

Fifteen years of shaping digital experiences at the highest level. As UX Director at Monks, I led a creative team across three continents, picking up 59 awards along the way. Recent years took me deeper into emerging tech: creative directing a boxing platform, designing spatial interiors on Quest, and exploring AI on VR devices.

Somewhere along the way, I stopped wanting to hand things off. I wanted to make them. Now I work from Amsterdam as a Design Engineer -- same strategic thinking, same obsession with craft, but with my hands on the code. React, TypeScript, Three.js, SwiftUI. This site? Designed and built by me.

Specialises in

Design Engineering Concept & Interaction Spatial & XR Design Systems

Builds with

React, TypeScript SwiftUI, Node WebGL, Three.js GSAP

Background

MSc, UvA Ex Media.Monks

Based in

Amsterdam Available worldwide

0

Awards & Recognitions

10FWA
8Awwwards
6Webby Awards
5Lovie Awards
4Cannes Lions
4The One Show
2Dutch Creativity
20+Others
FWAAwwwardsCannes LionsWebby AwardsLovie AwardsThe One Show

Got somethingexciting in mind?

Or drop me a line at hello@maartenhonig.com

Are you watching closely?

The Prestige